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    Defying the Odds

    24 Aug 2020
    defying-the-odds-banner - Native
    defying-the-odds-banner - Native

    We’re all well aware of the new ground we’re having to tread in this post (national) lockdown world. The hospitality industry has been hit harder than most, with restrictions causing a slowdown and, to some extent, a standstill in business for many over recent months. However, Native is proud to be defying the odds and leading the way back to a new normal.

    Safety first

    Our unique aparthotels are perfectly positioned to support businesses and their travellers who may be a little wary about starting back out on the road. With more space, greater flexibility and a rigorous, enhanced cleaning schedule, Native provides a true home from home experience with the safety of our guests our number one priority.

    Leading the way

    We’re delighted to be carving the way forward as people begin to return to travel and we’ve seen some incredible occupancy rates in comparison to the rest of the market. As the global leader in hospitality data analytics, STR provide benchmarking data to Native and our competitors across the hotel and apartment marketplace. When reviewing the latest statistics, we were delighted to discover some incredible results.

    To date in August, in Native’s Bankside has enjoyed a 66% higher occupancy than the rest of the comparable local market, while our Glasgow occupancy is sitting at over 37% higher. Plus, our Native Manchester property is seeing more than a 23% increase per available room (PAR) revenue than others in the area. And we’ve achieved these fantastic results without compromising our promise of staying unique and providing that Native difference. Our guests are recognising the benefits of our unique approach to accommodation and we’re delighted to provide a real sense of safety, hygiene and security in these difficult times.

    Looking ahead

    And these figures don’t look to be a one-time event. STR also produce forward occupancy rates and here we found that, again, we are truly market leading. The graphs below demonstrate just how many travellers have already chosen to trust a Native apartment over the course of the next three months.

    Graph of Native Bankside vs London Centre South

    Graph of Native Monument vs The City & Shoreditch

    Graph of Native Manchester vs Manchester

    Graph of Native Glasgow vs Glasgow

    Why Native, why now?

    Native remains an ideal choice for corporate travellers and a fantastic alternative to traditional hotel solutions. Regardless of length of stay – be it a long-term project or a single overnight for a meeting – we offer that true home from home experience that brings with it added safety, true flexibility and the space to think, work and play.

    For further information about Native and how we can support your business travel needs, please call us on 020 7313 3886 or use the enquiry form to get in touch.

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